Tuesday, March 18, 2008

Solegy's Chatvertizer Receives Product of the Year Award from United Communications Magazine

Here at GRNVoIP we use Solegy to provide all of our back-office services. They announced an award from Unified Communications today. Here is the press release form their website.

Solegy Receives Product of the Year Award from Unified Communications Magazine

New York, NY. (March 18, 2008) — Solegy is proud to announce that its Chatvertizer application has received the Product of the Year Award from Unified Communications magazine for representing a ground-breaking advancement in the field of UC technologies for the year 2007.

The Solegy Chatvertizer is an automated system that allows advertisers to engage customers in a chat environment by presenting opt-in advertisements based on highly selectable criteria. In its simplest form, it will will dispatch a chatbot to join target chat rooms using the XMPP instant messaging protocol and listen for keywords. When a keyword is encountered and matches defined conditions, it will send a message to the originator that can contain an HTML link to a Web location.

For example, a chatbot might be configured to be listed for the keywords "drive", "car" and "wheels". When these keywords appear in the proper order and context, the chatbot can send a message to the originator (or to the entire chat room) suggesting a product or location of potential interest, such as a car manufacturer's Website, or an online auction for autos.

With the ever increasing popularity of non-traditional video distribution methods, such as You Tube, time-shifting and video-on-demand, advertisers are finding it difficult to find appropriate venues of engagement to reach their intended audience. The Solegy Chatvertizer system offers an ideal complement to existing advertising fora by providing an additional opportunity for advertisers to identify and interact with their target audience. For instance, video content can contain pointers to online chat rooms where interested participants can engage with others interested parties. These chat rooms, hosted by the content owner, may then serve as a fertile environment in which to serve highly targeted advertising messages.

Key to the system is Solegy's powerful ServicePDQ back end. With it, content owners can provide advertisers with a means to specify the keywords and conditions that they wish to act upon. In an competitive environment, advertisers can even bid on keywords in real-time, such that only the highest bidder gets the opportunity to offer its content. Each keyword impression is tracked by the Solegy ServicePDQ back-office so that informative metrics are made available in real-time, allowing advertisers to alter their strategy as the need may arise. The ServicePDQ system can also keep track of impression charges so that payment to the content owner can be settled in an efficient manner. The Solegy system also enforces policies regarding users that choose to opt-in and can be enhanced to allow keyword-response value pairs based on an individual's user-specific criteria.

For more information, please contact sales@solegy.com.

About Solegy

Solegy offers managed deployment and back-office systems for VoIP, wireless and cable networks. ServicePDQ, Solegy’s managed Service Delivery Platform (SDP), enables service providers to launch broadband communications services with minimal capital expenditure and integration overhead, resulting in reduced risk, faster time-to-market and a higher return on investment. These service solutions are developed for use with IP and IMS-based networks and applications. Solegy pre-built applications include SOHO Broadband Phone, Voice VPN, Wholesale Peering, Calling cards, as well as Web, SMS & Traditional and Callback. Built on the Solegy ServicePDQ platform, all Solegy solutions provide a real time, operator-grade session management and back-office environment. Solegy is based in New York City, with offices in San Jose, Toronto and Manila. For more information please visit www.solegy.com.

About Unified Communications magazine

New in July 2007, Unified Communications magazine is devoted to educating enterprise decision makers on why and how they need to deploy unified communications (UC) solutions. Every issue of Unified Communications magazine features a comprehensive news section; case studies of successful deployments and lessons learned; interviews with leading hardware and software companies; and an 'industry' section, featuring analysis of important mergers and acquisition, partnerships and a Wall Street perspective on the unified communications market. Unified Communications has a subscriber base of 41,509.

About TMC

Technology Marketing Corporation (TMC) is an integrated global media company helping our clients build communities in print, online and in-person. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and IMS Magazine. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. According to Quantcast, TMCnet reaches nearly one million U.S. unique visitors each month. TMCnet serves as many as three million unique visitors globally each month according to Webtrends. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, and Call Center 2.0 Conference. (*alexa.com is an amazon.com company that ranks Web sites by their traffic levels. Neither alexa.com nor amazon.com is affiliated with TMCnet.)

For more information about TMC, visit www.tmcnet.com.

I think that companies can benefit greatly from an advertising program like this. Advertising is a necessity in competitive markets these days, and forward thinking advertising that is unobtrusive is a must have.

Ads that I'm not in favor of include pay per play advertising, which are audio ads that play every time you load a website. They sound annoying to me, and people are way to quick to blog positively about it. They get hyped up about the 100 percent conversion rates, whilst not seeing how irritating they are.

Something to look out for in my opinion is flash video ads that are silent, but can be listened to by clicking on the volume is the web visitor is interested.

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